The Brief: Extend DermiCool's legacy into the bath space by launching DermiCool Soap as the definitive cooling expert that tackles intense summer heat, body odour, and germs.
The Idea: So cooling that even boiling hot water seems like a dream. Our hyper-exaggerated scenario was brought to life through the unhinged lens of Vasan Bala.
The Result: The campaign established strong top-of-mind recall by bridging functional skin protection with extreme cooling comfort.