Idea: To recapture summer mindshare for DermiCool, we threw out the standard heat-wave tropes and built a video game-inspired fantasy battleground.
This was the first AI film we worked on in 2025. Doing this for an iconic FMCG brand was terrifying but incredibly rewarding as we navigated an entirely new production pipeline, constantly iterating visual assets, and pushing the boundaries of what Gen-AI could achieve under a tight deadline. Watching it break through traditional ad clutter made the intense learning curve entirely worth it.
This was the first AI film we worked on in 2025. Doing this for an iconic FMCG brand was terrifying but incredibly rewarding as we navigated an entirely new production pipeline, constantly iterating visual assets, and pushing the boundaries of what Gen-AI could achieve under a tight deadline. Watching it break through traditional ad clutter made the intense learning curve entirely worth it.